This helpful guide for domain name choosing tips is meant to help you choose a great business domain name. When you want to reach your targeted audience and grow your business, you need a memorable domain name. Actually, every website owner needs to make sure they get this process right.
The domain name tips below will make sure you choose your ideal domain name.
- Purchase a .com domain name
Pretty simple, right? When your audience is searching or tying in domain names, the majority are looking for .com domains. Quite simply, we are programmed with going to .com domains. In fact, most believe that all major businesses operate just with a .com domain name.
- Consider a catchy non traditional TLD
If your perfect business .com domain isn’t available, it’s time to pivot. To put it briefly, what domain extension still makes sense if the .com isn’t available. Is your business focused on customers shopping from you? If so, you can register .shop. On another note, you can use a .store domain if your audience is purchasing products from you.
- Increase your reach through buying other TLDs
Let’s say you purchased your ideal .com business domain name. It also makes sense to go out and use your domain name and purchase other extensions such as .net, .org, .co as examples. This way you are eliminating the competition from registering a similar domain and taking potential customers.
- Make sure your domain name is short
As we mentioned earlier, you want your domain name memorable. In summary we registered Bosutrainer.com. What you don’t want to do is register unmemorable domains like Bosutrainerforbetterhealth.com. In short, no one will remember that domain name. To put it briefly, keep it short, simple, and just use words.
- Use domain name generators
Let’s say you have an idea for a domain name, but you are drawing a blank. What you will want to do is use a domain name generator like DomainIt. Yes, there others to choose from, but this is the one we have been using recently. The beauty of a domain name generator is that you can put in a keyword and it will come back with available domain names. This in fact helps you with coming up with better ideas then your original idea.
- Buy existing domain names from reliable marketplaces
If you aren’t able to hand register your domain name, you will want to look at marketplaces to purchase existing domain names. The good news is that existing domains have a history on search engines and can help you with established website traffic. However, if that domain has a bad past from owners, it could be banned on Google. One marketplace that can help you with existing domains is Flippa. Purchasing through Flippa ensures the domain is validated.
- Set up social media accounts
Considering a good amount of website traffic goes onto social media each day, you will want to use your domain name and set up social media accounts. Using our example, if you register CompanyABC.com then you will want social media account names with the same domain handle. While there might be times that handle is take, set up a social media page with something as close as possible.
- Register the domain name yourself
Let’s say you have a great idea for a domain name and you give the ok for a friend of co-worker to register the domain name. Quite simply, this could lead to trouble in the future. Case in point, if another person registers that domain name for you, they could have control of that domain name. One nightmare situation might be if that person leaves or passes away, you could have trouble accessing the domain registrar. For instance, they could have changed login information after it was registered. This is why it’s always best to register the domain name yourself.
- Set your domain name on auto-renew
This one might sound unimportant, but it’s crucial for the lifetime of your domain name. When you don’t set your domain on auto-renew, you might forget to register that domain name when the time comes. In fact, your competition who has been monitoring your domain name, registers it when it becomes available and there isn’t a thing you can do about it. In other words, set up auto-renew on your newly registered domain name.
To conclude, these are just a few tips to help when you choose your domain name. Our goal is to update this page with other helpful domain name choosing tips in the future. Lastly, if you have tips you want to share, leave a comment on our Facebook page; @BrandableDomainGuide.
