The role of domain names continue to be an important part of URLs. This is good news for anyone that owns a domain name. In a tweet from Danny Sullivan, a Google search liaison, domain names will continue to be shown. First of all, it just makes sense to show the domain names. More importantly, the domain names are what separates the actual company from a website pretending to be that company. Without showing domain names, the bounce rates would be through the roof.
Even more, domain names in helps in the navigation, connecting the user to their destination, and the overall branding for that business. So how will the desktop search results look on Google? Here’s a snapshot from the Google SearchLiaison twitter account:
As a result, you can see that the domain name is clearly shown on the search results. What’s more, you will see the brand icons along with a bold “Ad” label for Google ad placements. As you can see, the role of domain names will continue to play an important part in Google search results.
In conclusion, we would like to know what you think regarding domain names and their role in search results. In fact, you can leave us a comment on out Facebook page, @BrandableDomainGuide. Lastly, we hope you take the time to read our other blog posts related on Website Domain Topics by clicking here.
