Yesterday, the New York Times wrote about the meaningless .org domain. As a mater of fact, if you are a domain investor, I’m sure you’ll agree. Just look at the recent domain names sold and as of yesterday, only two .org domains were sold. Not only are they seen to be a second or third choice for domain purchases, the meaning of a .org isn’t what it’s supposed to be.
For example, when you think of a .org domain name, you think of a trustworthy non-profit website. However, as the New York Times points out, the website co2science.org was a subject of conversation for trustworthiness. In the article it’s pointed out that, ” last month in which 3,446 high school students across the country evaluated the trustworthiness of different websites. One such site was co2science.org, a climate-change skeptic group that claims to “disseminate factual reports and sound commentary.”
Now the alarming point as it’s noted was that this website neither has quality or it is trustworthy. Furthermore, and it should be obvious by now, but you don’t need to be an organization to have a .org website. So what’s the point behind a .org nowadays? It’s really a shame too, because when you think of the non-profits and religious groups with a .org, you go there because you trust them.
With that being said, are you less likely to trust that .org website you visit? The good news is that there are still a lot of trustworthy .org websites like Cancer.org, and USO.org. Yet, online users are starting to doubt and lost trust in these domains. Hopefully, Ethos Capital can now educate the public and start earning more trust in these .org websites. To put it briefly, maybe that can increase their domain values as well.
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